The term Smart City has been floating around for years and yet confusion around what it means is still abundant - I've worked with clients who heavily target the smart city market, while other clients have doubted that they even exist.
Every company wants the best for their customers. But customers’ expectations have changed throughout the years. They expect to interact with a brand in multiple ways, via their social media channels. So, why is digital customer service important? And why not?
While it’s easy to show that in the past month your website has been visited 5,000 times, it tells you very little about who is visiting your website. So, how can you find out more about who is coming to your website? Here are a few options.
Instagram recently launched a major new feature IGTV – the platform’s attempt to take on YouTube. Social media platforms seem to release new features almost every day, but IGTV is certainly a significant step. But, does IGTV actually have any relevance to architects?
Ben Adams Architects winner of Best Use of Social Media in the inaugural Archiboo Web Awards last year was praised by judges for its “joined-up, bold and original” approach. They particularly liked its tone on Twitter “that makes it a practice you’d really want to work with”.
In reality, SEO doesn't have to be that complicated, and businesses of all sizes can make some impact on their search presence. But before embarking on any such exercise it's important that you understand the pros and cons of SEO.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.