2016 was a crucial year for social media – we saw fundamental shifts in how platforms worked, a move towards higher quality content, and an increased focus on instant messaging. This year looks to be just as momentous – here are my six social media predictions for 2017.
Over the past couple of months LinkedIn has been redesigning their desktop company pages. As is often with these things, not all company pages are updated, however, the new look seems to now be in effect for a significant portion, so I just wanted to quick run through the main points.
The Guardian has published a great article on Christmas social media campaigns, and how best to promote your brand over the festive season. It features some fantastic advice, including (ahem) a quote from me!
At last week's eCommerce Expo Lorna Purcell from Marketo discussed the main errors that are made when carrying out email marketing campaigns - and they seemed so on the money I wanted to share them here.
Retail insights and research company, Fung Global Retail and Technology, recently released its fascinating report on the "Silver Wave" - dedicated to understanding and appreciating the opportunities that the aging consumer can bring retailers.