The Guardian has published a great article on Christmas social media campaigns, and how best to promote your brand over the festive season. It features some fantastic advice, including (ahem) a quote from me!
At last week's eCommerce Expo Lorna Purcell from Marketo discussed the main errors that are made when carrying out email marketing campaigns - and they seemed so on the money I wanted to share them here.
Retail insights and research company, Fung Global Retail and Technology, recently released its fascinating report on the "Silver Wave" - dedicated to understanding and appreciating the opportunities that the aging consumer can bring retailers.
For the two million people in the UK, and 285 million worldwide, who suffer with sight loss there is a huge problem. As more content contains text within images, and more posts consist of visuals, these people are finding themselves further isolated.
LinkedIn is focusing on education, Facebook is improving its messenger service, Twitter is committing to accessibility and Instagram is expanding on video. It's been another big week, find out more below.
It's hard to believe that a whole year has passed since live-streaming app Periscope was launched. While it certainly hasn't exploded in popularity there's still plenty for its owner, Twitter, to shout about. So see below to find out how Periscope is doing at one year old.