On Monday evening I attended a fascinating event put on by the British Library. Attendees were given the chance to quiz a panel of internet icons who have created huge, very different, global brands.
Last Friday, just after it's fourth quarter earnings, LinkedIn had its biggest ever one day fall, 44%. In that 24 hours the company lost $11 billion of its value. It was a painful mauling for the company. The shares have continued to fall. As of Tuesday the total reduction was by an incredible 55% - so surely there's a reason to all this? Well, there might be a few...
2015 was a big year for social media - there were a host of new websites launched, as well a lot of drama across some of the big brands. With so much going on it was easy to get distracted by the sparkly innovations, but 2016 is the year we can expect brands to take a step back and realise what it really means for them. Here are the five biggest trends to expect this year.
Since its creation in 2004 Facebook has always insisted that users sign up with their real name to ensure the network remained safe and reliable. This week Facebook has revealed they are amending this for the first time. But why has the policy been so controversial? And why has Facebook decided to make this change now?