Today Meerkat announced a major upgrade to its app that potentially puts it leap and bounds ahead of its competitor. It also makes it a compelling channel for brands (more on that later).
What is Meerkat?
Not to be confused with its insurance comparison counterpart, Meerkat is an iPhone and Android app that enables you to do live video streaming over social networks straight from your phone. It gained huge popularity at SXSW and has purportedly got over 2 million users.