The Guardian has published a great article on Christmas social media campaigns, and how best to promote your brand over the festive season. It features some fantastic advice, including (ahem) a quote from me! Read it here.
As a small business owner it’s easy to feel disheartened; with limited marketing budgets, they cannot compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.
“You just need to examine the values on which these campaigns are built,” he says. “Those that stand out tend to be emotive and warming, and often get behind a cause or a charity. Follow in these footsteps, make your small business stand for something, and make your social media campaign thought-provoking.”
Of course, in an ideal world it's best to plan a Christmas campaign well in advance, but if you haven't yet, it's still not too late!
But...if you want to ensure you're fully prepared for 2017, then get in touch and see if I can help.