Weekly Wrap

The week in social and digital news, including: NASA's social expertise, the Twitter feud between Nicki Minaj and Taylor Swift, a social media fail for Masterchef, and much more... 

NASA’s Social Media Strategy Is Genius—And Kinda Maddening


"ON JULY 14, 2015, the New Horizons spacecraft turned all its sensors to Pluto for a 20-hour flyby. Before it went dark—no contact with Earth—New Horizons sent one last chunk of data home. Contained therein was the best picture of Pluto in history. ( If anything had gone wrong, it could have also been the last.) And when NASA received that image, the agency did something unique. NASA posted the image on Instagram."

A photo posted by NASA (@nasa) on


MasterChef accidentally reveals final three on social media hours before episode


"MasterChef accidentally spoiled the result of one of its final episodes on Thursday, revealing the identity of its top three contestants on social media hours before the elimination episode went to air.

Fans of the Channel Ten show were left seething after the cooking show ruined the end of the episode by revealing favourite Reynold Poernomo had been eliminated in a Facebook post."


Twitter just removed your homepage wallpaper, and people are furious


"If Twitter.com is looking a little different right now, it's not just you.

The company has removed wallpapers from users' home and notifications timelines on Twitter.com Monday, Twitter confirmed Monday. Users now see a stark all-white background in place of their usual customized backgrounds, when viewing their profile, notifications and main timeline."


The Taylor Swift and Nicki Minaj Twitter feud, explained


"Late Tuesday afternoon, acclaimed pop star Taylor Swift sent an emotionally wounded retort to fellow acclaimed pop star Nicki Minaj. Swift was nominated for an MTV Video Music Award for Best Video, while Minaj was not. Swift thought Minaj was unfairly directing blame for the snub at her, when Minaj should really be blaming one of the men nominated for said award.

Naturally, since this is 2015, Swift launched her reply on Twitter, where everybody could see it."


Instagram is bringing #Curvy back


"Instagram users were up in arms last week when the app elected to block the popular #curvy hashtag—but no longer. The photo-sharing platform has reversed its decision, after a deluge of complaints made clear that the bulk of photos tagged with #curvy were body-positive images.

Earlier this week, an Instagram spokesperson explained to Re/code that the hashtag was banned due to an excess of inappropriate content. "In this case, #curvy was consistently being used to share content that violates our guidelines around nudity," the spokesperson said. The company revokes the ability to search for certain hashtags if their results show pornographic or inappropriate content in excess."


Mr Hunt, you’ve got us doctors wrong. That’s why I set up #iminworkjeremy


"Last weekend, for the first time ever, I managed to make something trend on Twitter. It wasn’t a witty comment about Andy Murray triumphing in the Davis Cup, nor was it a retweet of a picture of somebody else’s cat.

I simply told a man called Jeremy that I was at work that night."

Meerkat now lets you livestream from a GoPro


"Meerkat doesn't want you using rival live-streaming apps, such as Twitter-owned Periscope, so it needs to come up with new ways to keep users interested, and it's latest attempt is a homerun.

It teamed up with GoPro to let you broadcast your action-packed adventures in real-time. Meerkat has updated its app so users can livestream from selectGoPro cameras, starting with the GoPro Hero3. An upcoming update to theGoPro Hero4 will enable that camera to connect to Meerkat as well."