Facebook recently announced that it's carrying out a range of experimental video features - including a dedicated section for videos, as well as picture in picture viewing. In fact, it seems that most, if not all, social media platforms are starting to bet big on video. So if you're not thinking about video for your brand then here's why you best start changing that:
We see things better when they're visual
We process images 60,000x faster than text. We absorb information faster when we see things and videos allow you to tell a story while doing so.
Videos have a better impact
We remember 80% of what we see, versus 20% of what we read and 10% of what we hear.
People are making lots of money from it
The top ten list of highest earning YouTube channels (which includes 13 people in all) combined for an astounding $54 million dollars last year. That's just YouTube, many make money through services like Twitch, Vine and Periscope as well.
We are watching videos more than ever
In January Facebook said it had seen a 75% increase in videos posted in a matter of months. Mark Zuckerberg believes that most content posted in the future will be video.
In fact, by 2018 two thirds of mobile usage will be to watch videos. By 2020, 75% of all consumer internet usage will be online video.
And other companies are investing in video
So don't get left behind. Two thirds of Fortune 500 companies are investing more this year in video than ever before, are you?