How do you create email content, what information are you going to share and what design are you going to use? Follow these seven steps to improve your chances of success.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.