The term Smart City has been floating around for years and yet confusion around what it means is still abundant - I've worked with clients who heavily target the smart city market, while other clients have doubted that they even exist.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.