While it’s easy to show that in the past month your website has been visited 5,000 times, it tells you very little about who is visiting your website. So, how can you find out more about who is coming to your website? Here are a few options.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.