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Every company wants the best for their customers. But customers’ expectations have changed throughout the years. They expect to interact with a brand in multiple ways, via their social media channels. So, why is digital customer service important? And why not?
While it’s easy to show that in the past month your website has been visited 5,000 times, it tells you very little about who is visiting your website. So, how can you find out more about who is coming to your website? Here are a few options.
Instagram recently launched a major new feature IGTV – the platform’s attempt to take on YouTube. Social media platforms seem to release new features almost every day, but IGTV is certainly a significant step. But, does IGTV actually have any relevance to architects?
I recently came across the below infographic, lovingly put together EveryCloud, and I think it does a great job of showing where email can have serious advantages over other tactics.
Ben Adams Architects winner of Best Use of Social Media in the inaugural Archiboo Web Awards last year was praised by judges for its “joined-up, bold and original” approach. They particularly liked its tone on Twitter “that makes it a practice you’d really want to work with”.
In reality, SEO doesn't have to be that complicated, and businesses of all sizes can make some impact on their search presence. But before embarking on any such exercise it's important that you understand the pros and cons of SEO.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.
When delivering social media workshops by far the most common concern I hear is around the fear of a social media crisis. But what is a social media crisis? And how do you deal with it?
2016 was a crucial year for social media – we saw fundamental shifts in how platforms worked, a move towards higher quality content, and an increased focus on instant messaging. This year looks to be just as momentous – here are my six social media predictions for 2017.
Over the past couple of months LinkedIn has been redesigning their desktop company pages. As is often with these things, not all company pages are updated, however, the new look seems to now be in effect for a significant portion, so I just wanted to quick run through the main points.