In reality, SEO doesn't have to be that complicated, and businesses of all sizes can make some impact on their search presence. But before embarking on any such exercise it's important that you understand the pros and cons of SEO.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.
2016 was a crucial year for social media – we saw fundamental shifts in how platforms worked, a move towards higher quality content, and an increased focus on instant messaging. This year looks to be just as momentous – here are my six social media predictions for 2017.
Over the past couple of months LinkedIn has been redesigning their desktop company pages. As is often with these things, not all company pages are updated, however, the new look seems to now be in effect for a significant portion, so I just wanted to quick run through the main points.
The Guardian has published a great article on Christmas social media campaigns, and how best to promote your brand over the festive season. It features some fantastic advice, including (ahem) a quote from me!
At last week's eCommerce Expo Lorna Purcell from Marketo discussed the main errors that are made when carrying out email marketing campaigns - and they seemed so on the money I wanted to share them here.
Retail insights and research company, Fung Global Retail and Technology, recently released its fascinating report on the "Silver Wave" - dedicated to understanding and appreciating the opportunities that the aging consumer can bring retailers.