Weekly Wrap

Another week, another wrap of all the most important social news. From videos to virtual reality, catch up below.

Jack Dorsey Named Twitter CEO, A Look Back At Twitter's CEO Saga

FORBES

Dorsey, who has served as interim CEO of Twitter since June, will abdicate his chairman post as he makes the permanent transition to the top executive post at the social media company. The Twitter co-founder will also maintain his role as CEO of mobile payments company Square, which is expected to go public later this year.

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Facebook tests 'Reactions,' a Like button with more emotions

ENGADGET

How you "like" things on Facebook is about to change. Engadget has learned that the site is about to launch a "Reactions" feature that expresses multiple emotions, instead of the long-serving, lonely "like" (and long rumoured "dislike"). Our sources advise that Facebook will start testing the feature on users in Ireland and Spain as soon as tomorrow (Friday).

The change is just another way to express your feelings about what friends or family post, but a welcome one, given that not everything shared on the social network is appropriate for a "like". This means even life's less glossy moments can finally have a more suitable response. Good old like remains, of course, but along with icons that show love, laughter, cheeky smiles, shock anger and, well, we're sure there'll be an extensive/ever growing list of options. The ability to "react" with gifs and or emoji has become increasingly common with social platforms and news sites (like Buzzfeed), and in some cases, it's the only way to communicate -- so it's not surprising Facebook is joining in.

Today we're launching a test of Reactions -- a more expressive Like button. The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.For many years though, people have asked us to add a "dislike" button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.At a recent Townhall Q&A, I shared with our community that we've spent a lot of time thinking about the best way to give you better options for expressing yourself, while keeping the experience simple and respectful. Today we're starting to test this.Reactions gives you new ways to express love, awe, humor and sadness. It's not a dislike button, but it does give you the power to easily express sorrow and empathy -- in addition to delight and warmth. You’ll be able to express these reactions by long pressing or hovering over the Like button. We’re starting to test Reactions in Ireland and Spain and will learn from this before we bring the experience to everyone. We hope you like this – or can better express how you’re feeling!

Posted by Mark Zuckerberg on Thursday, 8 October 2015

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Twitter Opens Up Its Amplify Video Ad Program

TECHCRUNCH

Twitter just announced an expansion of its Amplify ad program that should make it accessible to more publishers and advertisers.

Amplify is the company’s two-year-old program for video ads. Initially, it involved a direct and somewhat complicated relationship — the publisher would embed a short video clip in a tweet, then the advertiser would both include a short pre-roll ad in the tweet and pay to promote the tweet in Twitter.

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Mark Zuckerberg: Facebook is working on augmented reality

MASHABLE

Facebook CEO Mark Zuckerberg confirmed the social network has ambitions in augmented reality, not just virtual reality.

Speaking Wednesday at Vanity Fair's New Establishment Summit, Zuckerberg was asked if the company was working on augmented reality. "Yeah," he said, adding that "it's a bit farther out."

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Glenn Greenwald: Snowden Will Use New Twitter Account To Join The Debate Over Privacy

HUFFPOST

Whistleblower Edward Snowden joined Twitter last week -- a decision that journalist Glenn Greenwald said was a long time coming. Greenwald, who worked with Snowden to reveal the National Security Agency's mass surveillance program, joined HuffPost Live on Monday to discuss Snowden's presence on the social media site.

"It's definitely something that he's been thinking about doing for quite a long time," Greenwald said. "One of the things that we all know about Edward Snowden now is that he's very careful in what it is that he does. He plans things quite meticulously." 

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Students having their #BestNightEver by staying in

TELEGRAPH

As everyone who has gone through the experience well knows, Freshers Week at a British university is not for the faint-hearted.

Late nights, heavy drinking, questionable decisions - across the country it’s an entire week dedicated to an often overwhelming spiral of trebles rounds, traffic cone stealing and early hours debauchery.

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