In reality, SEO doesn't have to be that complicated, and businesses of all sizes can make some impact on their search presence. But before embarking on any such exercise it's important that you understand the pros and cons of SEO.
Email marketing (aka E-DM, EDM) has a pretty poor reputation. When coaching in digital marketing quite often this tactic is overlooked, and when I bring it up I often got a negative sceptical reaction. But actually, email marketing is often the unsung hero. Done well, it can provide extraordinary results, but it's not without its challenges.